BFGoodrich USA

OVERVIEW

BFGOODRICH USA wants to set up an E-Shop for its p tourism product line, 4×4 and truck in order to develop the relationship with consumers.

3 main goals:

  • Generate conversion

  • Be connected to the customers from the tire research to the purchase and then the fitting

  • Offer an innovative shopping experience

ACHIEVEMENTS

bfgoodrichtires.com website was launched in September 2016.

 

  • A fully responsive website

  • A tireselector by dimension and vehicle

  • An online appointment module

  • A tool for locating the retail outlets

The site has been operational since the end of 2016 and has been offering the possibility of delivery to a narrow part of the territory. The deliveries will gradually be extended to the whole country in order to develop conversion.

The Bfgoodrich brand also entrusted TYREDATING with carrying out the tagging of the website and strategic coaching for the analysis of the data.